This is Blueair.
Blueair is a Swedish-made air purifier with two main selling points: it quietly cleans your air with HEPASilent filtration and looks good doing it.
In order to introduce BlueAir to the American market, I worked with a small team to expand their video campaign into the world of social and digital. I designed and animated assets for a large social and animated display ad campaign, as well as multiple expansions. We later brought new Blueair products into the social and programmatic campaign, including ads focused on segmented audiences.
Roles: Design, Art Direction, Animation
Agency: HUMANAUT
Design Director: David Cutler
ACD: Bethany Maxfield
CD: David LittleJohn
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